The team had gone through a lot of research and thoughts before deciding to go with a dutch auction. The decision was made for the benefit and fairness of the broader community.  1. We want to avoid creating a gas war like many other projects. We believe it’s ridiculous for our supporters to pay $800USD in gas for an allocation of 1-2ETH or even less. While it’s not a big number for someone who comes in with 100ETH, but it does become a nightmare for those who are planning to contribute 1ETH or less, and we don’t think it’s fair.  With Dutch Auction's model, the cap on the first couple of days is set in a way so it couldn't be reached at all. This will make it possible for our early believers to support with whichever the purchase amount they like; and at the same time, be able to get in with a plenty of time. We hate to have our supporters stay up late at night, or have interference with their work and study because they are trying to squeeze into our tokensale, which would only last for a matter of minutes or a few hours. Our goal is to create a better and happier community, by achieving our vision of bringing cryptocurrency to the masses. Not introduction of misery at the very start of the project with tokensales. Furthermore, with Dutch Auction model, every buyer will be paying the same price per token at the end. If the last buyer in the auction was lucky enough to purchase GoToken at the cheapest price, then every single buyer will end up paying that lowest possible price.