Dear all,
We updated this thread with the latest information regarding SETHER development.
Also, you can find other threads opened with the latest news, like this one:
https://bt.irlbtc.com/view/3905833.msg37569491#msg37569491 or this one:
https://bt.irlbtc.com/view/3310021.msg34551518#msg34551518Thank you all for being with us,
SETHER Team
SETHER - Arbitrating Advertising | Update @17.05.2018
The only blockchain-automated platform for arbitrating advertising campaigns.Sether acts as a 3-rd party AI regulator between the agency and the client, monitoring and analyzing the performance of an advertising campaign, then distributing the advertising budget according to the registered performance.
How Sether works Any brand can independently contract the services of an online advertising agency, and then run and monitor the entire process through the
platform, from the creative process to the actual results of the campaign.
The client and the agency agree to the project deliverables and choose a set of key performance indicators to reflect the performance of the campaign. To correctly compensate campaign efficiency, Sether introduces a set of payment levels for rewarding the performance of the agency according to the results of the campaign and based on the agreed performance indicators.
The Advertiser and
the Agency agree to these levels, then the Advertiser loads the funds for the project on the Blockchain, where they are secured by a Smart Contract for the duration or the project. The Blockchain acts as an Escrow account, holding the funds, then automatically distributing them to the Agency, depending on the performance of the campaign.