Hello. Can you please share your marketing and sales strategy? It is a really interesting thing to know
Hello
No, we wouldn't like to share it publicly as ICO market is a competitive space. However, some details may be shared already.
We pursue a weighted strategy with regard to the online marketing campaign, so we've split it into three stages:
- collection of analytics, targeting, key audiences
- testing of segments in different countries, content adaptation, creatives and formats testing
- full-scale ad coverage and targeting in chosen countries