>> (p.1)
    Author Topic: How I promote Bitcoin  (Read 1171 times)

    • Fizpok (OP)
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    June 23, 2013, 07:11:14 PM
     #1
    This is a single tip that may be valuable to others, so I am sharing it Smiley
    It is using a rather simple psychological trick, but I haven't seen it done anywhere yet, so...

    Say, I have a site (ex.: nlp.snowcron.com), and there are couple of items I am selling, in this particular case, eBooks.
    I have two engines to handle payments, one runs on top of PayPal, and another one runs using bitcoins (ex.: ecommerce.snowcron.com/order_hypnosis.htm).

    Now, as you can see, there are "buy with PayPal" and "Buy cheaper with Bitcoins" links at the bottom of the last page, and there is a rather simple link to why is it cheaper with Bitcoins, and there is a link from that link Smiley to what a Bitcoin is... And yes, the price, if you pay in Bitcoins, is significantly lower.

    Which might - at least I hope so - trigger customers' interest to what the heck this Bitcoin is about.
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  • Stephen Gornick
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    June 23, 2013, 08:31:27 PM
     #2
    Quote from: Fizpok on June 23, 2013, 07:11:14 PM
    Which might - at least I hope so - trigger customers' interest to what the heck this Bitcoin is about.

    There is a "rule of seven" in marketing that says that consumers need to see a brand's "message" 7 times before they become familiar with it and feel comfortable enough to buy.  Every touch point, including your link as an payment method alternate to PayPal, adds towards improving familiarity.  Providing a discount is a nice incentive to drum up a little additional interest!
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  • Birdy
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    June 23, 2013, 08:47:43 PM
     #3
    I hope more people will do this :3
    It's using one of the advantages of Bitcoin.

  • favdesu
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    June 23, 2013, 09:09:33 PM
     #4
    so, how many are actually paying with btc?
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  • Fizpok (OP)
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    June 23, 2013, 09:16:02 PM
     #5
    Quote from: favdesu on June 23, 2013, 09:09:33 PM
    so, how many are actually paying with btc?

    So far - VERY few, but it is still better than nothing. Besides, 20% of those visiting the page would follow the link, so it does do something in terms of an education.
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  • Ghost42
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    June 23, 2013, 09:19:17 PM
     #6
    Keep on working on this Frizpok. The more people who offer BTC as payment the more publicity it will get.

  • Birdy
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    June 23, 2013, 09:19:32 PM
     #7
    Quote from: Fizpok on June 23, 2013, 09:16:02 PM
    Quote from: favdesu on June 23, 2013, 09:09:33 PM
    so, how many are actually paying with btc?

    So far - VERY few, but it is still better than nothing. Besides, 20% of those visiting the page would follow the link, so it does do something in terms of an education.

    That's to be expected, there aren't that many Bitcoin users yet :/
    But I'm quite sure that every one who owns some Btc will prefer using them over other payment methods.
    (Unless they want to hoard and don't get that they can easily rebuy every coin they spent and still hoard)

  • franky1
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    June 23, 2013, 10:43:15 PM
     #8
    Quote from: Stephen Gornick on June 23, 2013, 08:31:27 PM
    Quote from: Fizpok on June 23, 2013, 07:11:14 PM
    Which might - at least I hope so - trigger customers' interest to what the heck this Bitcoin is about.

    There is a "rule of seven" in marketing that says that consumers need to see a brand's "message" 7 times before they become familiar with it and feel comfortable enough to buy.  Every touch point, including your link as an payment method alternate to PayPal, adds towards improving familiarity.  Providing a discount is a nice incentive to drum up a little additional interest!

    this is true, but having bitcoins flashing in your face 7 times in a 2 minute period EG at the product listing page, as a side advert, at the payment page. does not truely count towards the 7 times.

    usually people psychologically log it 3 times.. still pay fiat. but a few days later they return and take more notice of it, and thats the more likely time they would convert. which is still faster then a returning customer making 6 transactions before converting.

    so dont expect every customer to take on bitcoin first time. but returning customers will. dont expect a high conversion rate of first time customers. and never expect a 100% conversion no matter how much you plaster bitcoin logo's on your website.
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