holders of unsold tokens will be the company?
Nooo! read the whitepaper. All unsold tokens will be destroyed
We have an update about "burning" of tokens: Unsold tokens will NOT be released.
Tokens are generated upon the receipt of a crypto currency on a smart contract, and transferred to the initiator of transaction. Use tokens will be possible immediately after the completion of ITO, until then they are frozen. The emission of tokens for sale is limited to an upper limit of 50 million units.
Upon completion of ITO, smart contract produces similar number of tokens sold (the second 50%) and distributes them into three pools: investor, team, advisors, with a freeze for 1 year until March 15, 2018, platform fund, and bounty (with a freeze to 30 April). Thus unsold tokens are simply not produced, so there is nothing to burn. It's easier and more reliable.