Stop using it or referencing it.
I hear all the time "Let's use CampBX. But BTC-E is at... " Gox's time will come.
the way to do it is simple
lets say bitcoin is MTGOX valued at $70
let take a merchant that sells bitcoins and T-Shirts.
he sells Tshirts at $8 each (fiat)
he sells bitcoins at $80 each
but offers people T-shirts at 0.09BTC ($7.20) to tempt people to buy bitcoins
other merchants start following suite.
soon the bitcoin population see bitcoins are being bought for $80 and ignore mtgox prices as mtgox is limited in its routes to fund, due to easier methods of gaining bitcoin in retail stores.
also those that buy bitcoins at $80 wont sell them on MTGox for under $80.. making MTGOX follow retailer pricing, instead of the other way around
Not familiar with all the neo laws, if an in store physical merchant were to accept BTC for a variety of goods, could he also sell BTC? I was under the impression that would make one some sort of transmitter or "launderer" in the commercial sense, and you would need some expensive license. Yes/no?