The Lending Market is oversaturated now, isnt it? I studied economy in the University and it taught me, that it is really difficult to enter such markets.
It just looks like it is oversaturated, but its not. The P2P lending market still has a great potential for growth. Many people thought, that bitcoin cant go higher, than 1000$ or 5000$ later, but now you can see how much does it cost

I understand what do you mean, but your example is not right enough according to our situation. We are talking about the competition between the projects, but not about how potential is this market. I have the better one you can see now, that after bitcoin succeed, there were many altcoins, that succeed, too. Despite the opinions of people, which didnt believe in possibility of altcoins to be succeed.