Honestly the team needs to consider the system they are working on this project. this should be done when considering the currency coin and the total supply is not that much with a target to be achieved.
currency or token ? are they planing to launch their own blockchain ?
I am not so sure but I think they will launch their own blockchain after the token sale ended. That is the make sense thing that I can get.
Is not happening soon the switch to their own blockchain but they are planning to use Graphite if i remember right from the papers
I think it's wise to use Ethereum in the beginning and then maybe later to switch to other blockchain or to create their own.
Imo, maybe they could utilize another blockchain that is not congested like Ethereum, but I must admire Ethereum is now becoming more robust thank to its dedicated developers.
ETH is the number two from all cryptocurrencies, so we can expect, that the developers will care about ETH.
I would also avoid to make an own blockchain at this moment, there are many pitfalls with selfmade blockchains, like exploits.