I know you guys are working hard, making a progress, and want to product to be out first but are you working towards listing your tokens to an actual big exchange not just a decentralized ones? As a trader, personally, think that the best way of marketing is to be exposed to a crypto community.
This is similar to the question of 'chicken or egg first'.
The token goes to exchange before ICO close or before ICO then the ICO project does not need to carry out ICO, the project can sell their token at the exchange for the required investment fund.
Most of the exchange does not provide a free listing on their exchange, some of them charge high listing fees, without the raised fund, it is hard to get the token to list on those high listing fees exchange.