Omnitude wants to a have a business model that is more inclusive of other platforms and other companies with similar ideas and projects.

Inclusive rather than restrictive…
Also, this means that they don't wish to monopolize the market.
Instead, they want their competitors to also use their platform.
Always a plus in my books

They have decided to use their tokens on the platform...Instead of burning the tokens after the ICO . They've done this in many ways one of the ways.
One of them is it appreciate as transactions continue.. driving up the price as supply decreases and demand rises,
but also the tokens have the ability to store information of them, allowing them to be more than just holding monetary value.

If the question is what beneficial attributes can Omnitude can bring to the blockchain table. I would say, the answer would most likely be, how they're aiming to tackle fraud...They do this by giving each of their customers an identity, intended to create a safer way of processing transactions on all of their connected sites. This transparency is also used for retailers and their customers (manufacturing origin to be in real time order tracking).

They also have a protocol for proof of interactions. Allowing anyone to look at any past transaction of users, seeing when previous transactions have been made between the two parties. Essentially allowing users to identify whether or not one party is a reliable client or not.
Just like when you're making a purchase online, with eBay or Gumtree. If you are uncertain about the seller, you view their past selling history to validate your decision. These types of transaction validation methods have been proven to work, I think that's why Omnitude has chosen them for their service.

I've noticed that a lot of other ico are trying to take down similar problems. However they do so in the most complicated ways, with the elaborate confusing plans, I think sticking to simple methods that have worked before, will mostly work in the future. That's actually one of the genuine traits I like about Omnitude, unlike other icos They don't try and win over investors with strange (too good to be true) ideas, because of their extensive experience in the eCommerce industry, they know what works and what doesn't in the long run.

That's a very good point. ICO's like omnitude are a separate application that are running over the blockchain technology and they are independent of cryptocurrency market trend. So rise and fall of cryptocurrency market won't have any effect on omnitude platform. If you are looking to invest in omnitude, this is the right time as tokens are available at much cheaper price during ICO.

There are so many blockchains companies launched or in process of a launch, they all focus on solving a single problem. Omnitude platform differs from other platform in a sense that it's a blockchain connectivity ecosystem and will work other blockchain service provider, a feature that is yet to be seen.
Omnitude will be a complete ecosystem not just an app and will be driven by applications designed and built by its community members. This is the power of omnitue platform.

you can't let presale investors know plans if the softcap isnt reached!? thats retarded for what reason?

Good question but the best on is: if soft cap won't be reached, what will happen with raised amount?

They have posted a very detailed review in their telegram today.