Don't rely on the block reward drop to raise the value. The most important thing for any coin, is having as many stores/business as possible to accept the coin. That outranks even being on an exchange.
You are totally correct. My first task was to get the basics in and then get it on an exchange, I have done that but would like it at least one more exchange.
I am working on services, which I think will happen more after the block reward drop rather than before. The drop is a risk in a lot of people eyes.
I personally think this coin can go on past the drop and be successful. I am putting all my effort into it anyway.