It's enormous value is to help email marketeers to gain more leads without currently existing lead gathering methods and reducing spam to email users. Tokens will circulate as email recipients will get paid for evaluating received content and email marketers will have to buy EMA tokens to use EMMARES platform. EMMARES is not dependent of any email service providers so it's usable on any email marketing platform.  Email marketing is also often the most important tool for generating income in most of the companies as it's ROI is much bigger than any other advertising media.

You can take a look at our video, explaining how EMMARES works: https://www.youtube.com/watch?v=Zd9EqxFX6M0&t=1s