More and more projects are going for two different tokens for various reasons, for example Spectre has one utility token and one dividends token
I have to say, I am not a fan of a two token system. And it makes it more complicated which prevents non crypto user from joining in my eyes.
Why? precisely that's why they have two token system, to make non crypto people more comfortable to use the platform.
A lot of our future customers will be just ordinary people who will want to buy a game. They do not know anything about crypto and maybe they even don't want to get involved in it. We have to have this in mind. It would be very stressful for them if they would buy some tokens one day and another day it would have totally different value. This could discourage them to switch from current methods of payments and that is something we definitely don't want to do.
Still these customers have to buy first the one token (A) with fiat to buy another token (B). And then on one point they will realize maybe the same situation, that they could have got more token (B) a week later for their (A) tokens or more (A) tokens for their fiat or whatever. I don't see where the situation is changing, just that they have to trade much more.
But if I understand correctly, you can buy products and services with either of these two tokens, just choose the way it's more convenient to you personally. For cryptousers, we'll be able to buy it on exchanges, others can buy it in brick & mortar shops for fiat. It's not really necessary to buy it for fiat and then exchange to the second token or the other way round. By having two tokens, they aim for much wider customer segment and that's imo a good idea.
Actually, you can buy products only with ALA tokens. And you can use FIAT to buy only ALA directly. If you want to buy ALX, you will have to probably buy the BTC or ETH first (depends on the exchanges). ALX can be used only for buying for ALA or as an investment.
Customers that want to buy games and apps can either buy ALA for FIAT of for ALX with 20% bonus. They do not need to buy ALX. But there is this 20% bonus motivation - but even this doesn't make you use the ALX if you do not want to have anything with crypto.