Agree with you. For most of people ICO, blockchain, cryptocurrencies and bounty programs are unknown and very strange words.
bitcointalk is the best way I think, but if we are talking about social networks it would be better to pay to concrete popular content makers
This is also a generational issue. You could also turn it upside down and say that you have no clue about the topics your grandpa talks about. It will take another 10 or so years until the large majority of the population is very familiar and comfortable with digital money and assets.