A soft cap of 10M USD during pre-sale is a lot for a startup project. I like the idea though and may invest a little. I wish this Japan-based project can be a game changer in Social Media.
As i know Japan have a lot of ICO project and Japanese pay attention so much at ICO. But i agree with you 10M USD for soft cap is so big for target.
You are right, Japan has a lot of ICO, so do other countries nowadays, but most of them scap and can't even break hard cap.
Patron though already did it, so we can be confident that it has good fundamental.