Nxt needs a critical mass to start attracting users. U said that u would use collected bitcoins for promotion. As a promotion u could, for example, return 50% of deposited coins of the first 100 ppl. I suspect a lot of bitcoiners would like to get some NXTs but most of them will wait till the very last day. Just in case if the project fails.
You could also do what Mastercoin did - set an end date for contributions, and then reward earlier contributors with some NXT bonus coins based on when they send you their btc.
For example, set bonus contribution time period to 4 weeks - 40% NXT bonus for anyone who contributes in the first week, 30% NXT bonus for second week, 20% NXT bonus for third week & 10% extra NXT bonus for the fourth week. After that have a contribution period without a bonus (maybe 2 weeks), then close.
People will then have an incentive to act early!!
I think the Mastercoin launch was a huge success (over 4k btc) because:
1- it's a good idea
2- early adopter bonus
3- set finish time to get on board
NXT is a good idea - add 2- & 3- and you'll have a successful launch too IMO. I know you only want people to send a small amount of btc to kick-off the genesis block, so maybe offer another incentive to early adopters, but some inducement to act, together with an end date, would be effective at generating user action.