Interesting project. I like that Smart Containers Group is an established and operational company with revenue. Most other ICOs only have an idea and a whitepaper. While smart containers scaling their business they also will develop own chain for logistics industry thus helping in a expenses reduction.
As an operational company it will attract many investors from the community, while ICO progress the value of the smart containers will increase. With potential it has in offline they can easily reach the hard cap in order to develop in decentralized technology.