I am generally weary of any site that only has a web form on it's 'contact us page'.  I prefer to have some sort of identifying information about a company I am giving my money to.

But as far as risk is concerned, as a buyer using PayPal, you have the advantage since you can reverse your payment if you say your e-goods didn't arrive.  And hence, the seller now assumes the risk and thus is why there are not many sellers who accept PayPal.   That also explains their rather high 3% fee.

Prison; that's wire fraud isn't it?