I know few similar projects already (Gatcoin - seems project fallen, MobileBridge and EZtoken). So, in which country you want open loyalty program and do you have agreement with some companies already?
Hey there, We are quite a bit different than ALL the blockchain loyalty programs out there right now. For one, we work directly with thousand of merchants ALREADY from Walmart, Staples, Nike, Macy's, Lowe's and many others. We drive them traffic and sales as we have been for the last 5+ years and they pay us a commission in fiat. We take a large portion of that commission and purchase from an exchange partner our OWN TOKEN AT MARKET PRICE.. We are essentially injecting liquidity into our own token.. The RWRD token is than distributed into the shoppers Rewards.com wallet. Him/Her can either trade it on an exchange for other currency. Him/her can use our mobile application in-store or online to redeem those RWRD tokens towards a purchase.. Shoppers and earners can also exchange a portion of their earnings into fiat directly into their paypal account right from Rewards.com. If you have any balance of RWRD tokens in your Rewards.com wallet you can vote on featured products, shops, don't like a store? Submit a proposal and have the RWRD community vote. The token will be fungible between shops worldwide.
Phase 2 of our project is building THE GENESIS Rewards Blockchain Protocol.. As we launch in other countries (11 planned so far) we will "white label" other loyalty programs acquiring loyalty coalitions in each country. We are working with a few developing "crypto cities" that will use the blockchain for their loyalty tokens.. Not one company is doing this right now.

Cheers mate!