Pretty good project but what else new does "PDATA" have to give us since in the field lately there have been a number of competitors including the likes of DATUM, DATA wallet?
Good question! Opiria is the first and only platform that brings together detailed consumer profiling, subjective feedback & opinions from consumers and data from many important objective channels (e.g. web browsing, eye tracking, emotions, data from wearables and smart devices, smartphone usage, online shopping and more). This approach provides companies with the data and insights they need. Other projects only focus on few objective channels (mostly social media) and neglect subjective opinions and consumer profiling.
Only the combination of objective and subjective data and a precise consumer profile makes personal data valuable!
