I would also add to point out , In order to get consumers into our platform we have different approaches that work together simultaneously:
-   Consumers via our customers: our customers invite their customers to join our database; a nice example of this is what happened with one our customers Freightliner: they invited 2000 truck drivers to join our database to provide data and feedback about how they are using the Freightliner trucks
-   AirDrop campaign: after the ICO we start an AirDrop campaign; that means new users of our app receive an initial compensation (in PDATA tokens) for signing up
-   Referrals: existing users can invite other users and receive a referral fee (PDATA tokens) if the invited ones sign up
-   ICO community: our goal is to have about 15,000 members in our community (we already have 2,500); we will make all of them download our Opiria app and we ask them to invite friends and families as well; we are about to start with an “opinion of the day survey” to send interesting questions to our community every couple days. Afterwards they receive an email with the results of the survey
-   Social media marketing: this is the classical social media marketing with paid ads; the costs for those campaigns are already planned in our financial plan.