Nice to see a project like this, investors must adopt this project since there is a sure market with a large demand for their token that will be use in order to use their advertisement platform. It's a nice catch, if their platform became in-demand, then the demands for their token will increase and it would make this investment a very lucrative one.
You are certainly right. If the token is used inside the platform and becomes in demand, then the price for it will inevitably grow. Is there an MVP project?