Let's take Diamonds as a better example.

Diamonds is one of the hardest materials in world and they are formed from millions of years of geological pressure, and must be extracted from mines deep in the earth. <Expensive process & rare>

Then people were introduced to cubic zirconia or moissanite. They are stones that have the same chemical properties of diamonds but were made in a laboratory.

The quality of synthetic diamonds has increased to the point where they have made their way into jewelry stores as gems set in rings, necklaces and earrings.

So, given the history of Diamonds and the difference between the "grown diamonds" and the "real" diamonds, can you see what is happening with Bitcoin now?

On the one hand you have Bitcoin, the real diamond and on the other hand you have the fake diamonds <forked coins like BCash and Bitcoin Gold> that want to be the "real" diamond.  

The public will have to decide if they want the real Bitcoin or some cheaper fake imitation in the form of Bitcoin Cash or Bitcoin Gold. <Let's hope they are not tricked into believing that the fake forked coins is the real Bitcoin>