Bitcoin became one of the topics of interest in the year 2017 because of its sudden value rocketed sharply
bitcoin has always been the "topic of interest". and then it filled the media when it started reaching the previous iconic ATH of 2013 and also because of mass adoption in Japan then it became a bigger "topic of interest" but it didn't start because of price surge.
to touch the figure of nearly 300 million one coin.
Whereas in early 2017, Bitcoin exchange rate is still in the value of 13 million one coin.
maybe you are commenting from an alternate universe but the "value" of bitcoin reached nearly $20,000 not $13 million!
what factors are heavily affecting its declining bitcoin exchange rate

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try the search function of the forum, you will get your answer in 10 exact copies of your question.