I think this is a good first step for crypto, and a natural evolution of governments and eventually corporations trying to control the technology. Same thing happened with the internet when these companies created "Intranets" like aol. Open permission less blockchains will be the successful ones in the future. Besides, a government controlled crypto currency would be very bad for the freedom of the people if it were to be successful.
Yeah, if bitcoin is doing good then the effect will proportional to it. We deserve to have something better so bitcoin is for us. Digital currencies future is in our hand. Just believe in bitcoin and do your best.