HEHE i know right, new york is so close, well not close but closer than most of the other conferences i've seen announced, wish i could get to go, since their sponsoring i wonder if this means they will also have a keynote at the event that would be a MASSIVE win, being a sponsor is a nice bit of advertising to get their name out in the cryptospace but having a nice keynote could really blow things out of the water.
You're very true here, especially when they have it promoted on YouTube and blogs its going to be huge, ICO is going on smoothly already add this!