Bitcoin was the first example of what would happen if no regulators stepped in to take charge and control things. Turns out the answer was, people will learn their lesson and avoid high interest yield accounts and ponzi schemes all on their own. Who knew.
That is why CC fraud is such a problem for merchants. They are put in an impossible situation. There is no consequence for CC users (oh I didn't make that chargeback) and the problem simply can't be solved by merchants. Merchants can't force users to be more secure with their cards, not fall for phishing sites, and treat a CC number like cash. At best merchants can hope to reduce the fraud losses below their profit margin and raise prices.
I am not saying it is a good thing but if there was no fraud liability on CC, users would be a lot more careful. It is just human nature.
This is one reason why I am long term bullish on the VALUE (not be confused with current price, speculators) of Bitcoin. CC costs as much as 10% for certain types of businesses. It isn't just the 3% (or whatever) discount rate, but also the gateway fees, the swipe fee ($0.30 adds up on $5 purchases), the legit CC fraud, the so called friendly fraud (I don't like want to pay for this so let me pretend I didn't purchase it), the chargeback fees from the bank, the capital cost of the reserves they need to maintain (you can't use money being held the CC companies), and the cost of the anti-fraud systems which both have significant cost and sometimes drive away legit business.
If merchants can see that Bitcoin improves their bottom line then they hopefully will offer discounts for Bitcoin. If they offer discounts for Bitcoin then more users will be attracted to Bitcoin for everyday purchases which means more merchants interested ....
