Promoting through social media is one of the actions from BITXOXO's marketing strategy for its project to be known in the market. Hope it spread fast in the community. I'll keep supporting this project too.
Correct social media is the great form of spreading ico but the teams need to show the public how serious they are and as far as i see the teams gives their effort to make xoxo popular and give a huge mass adoption
Bitxoxo is doing its best but I think they could do more for example:
1) Creating a group on facebook to know the opinions and reviews of the users.
2) Invite its users to its official facebook account to express their opinions about its services, product, and UX UI experience.
3) Also invite users to leave their comments on Google map.
4) Bitxoxo needs to be more active in Social Media and have contact with its public.
Business models have changed and customers are as important as the capital invested.