is it true that the security level in the existing digital advertising industry is low? what is the reason?
unfortunately, thats right. there are a lot of factors that compromise the security
first of all, hackers can get access to any system account, if they hack into a centralized network
secondly, if a centralized system crashes, then all advertising campaigns stop until everything is fixed
i agree with you
i would also add that advertisers and publishers of many ad networks have no choice, but to trust centralized advertising agencies, without any chance to verify the statistical results
all this, sooner or later, leads the parties of this market to losses