@ Salscaz:
OBJECTIVE METRICS == Number of Tweets mentioning Nxt...per. day after the marketing effort. etc
you can build on this easily per. week.....per region.....very objective.
EDIT: Did the tweets spike up in southern California region after the LTB radio show? we can track this for the next episode.
In marketing, the baseline metric is CPM. Period. Any marketing proposal that doesn't include CPM as a fact to consider isn't worth looking at. I understand marking is full of appeals to emotion and has a social dynamic that is impossible to quantify. In some situations, those are indeed the overriding factor. However, as long as marketing is paid for by money NXT, then CPM has got to be included explicitly and up front as a factor to consider.
http://adzerk.com/blog/2011/08/what-does-cpm-mean-and-what-can-i-expecthttp://www.allbusiness.com/marketing/advertising-internet-advertising/2646-1.htmlI'm not trying to be critical of you, Salsacz, but the more I read about the audio spot campaign of yours the less likely I would have been to approve it. You paid a very high CPM of $75 for one minute of audio to be on a show where nobody from NXT showed up to sit FOR FREE on an invitational discussion panel that was a highlight of the show, a show that is willing to have us FOR FREE to be the SOLE highlight of the show in a future episode. You have committed to not just the one audio spot but THREE MONTHS 13 of such spots with them before even getting all of the NXT to pay for it lined up or quantifying the impact your first spot had to see if more were worth it. You do not have a campaign plan outlining what is to be presented in the 13 spots as a whole. Now you are asking for donations to complete the payments for the final month of expensive commitments you have already made.
Just what percentage of the total NXT advertising budget IS this $20,000+ audio campaign, anyhow?
