Since this is a US compliant ICO, I can safely assume your tokens will be utility based right?
It looks like you are confusing two concepts - utility token and a security token. Utility token has some, well, utility. It is something that you should be able to use on the platform once it is built. By definition, it can not be an investment and cannot promise future profits, any resale value, or increase in price. It can only promise you that you will be able to use it once/if the platform for that token is ready.
The problem is that so many ICO's loosely use the term "utility token" for their tokens and advertise them as an actual investment, which is untrue and illegal.
A security token is an investment vehicle. It comes with an additional burden for the company - there are lots of restrictions how you can advertise, market and issue security tokens. You also need to ID verify and do full KYC on all your investors. The pros of this approach is that you can actually distribute profits, and do other things that are expected from an investment. Also, investors are legally protected - so no "over and outs", or pump and dump are possible with regulated security tokens.
Our RAD Token is a security token. We have done a lot to make it right from the beginning, and hope that investors will appreciate the added protection of a legal token.