I think that if the application will be easily available on smartphones, then really the number of players will be huge. And the platform profit is more significant than similar applications.
As I understand from the recent article of the project, now players will not have problems with access to the platform through smartphones. This is, of course, good.
You are right, easy access of players to the platform will help to increase the number of participants. I do not understand all the subtleties and technical nuances, but I think that the team will offer a good solution.