Bitcoin is already a brand itself and an icon for this cryptocurrency market and the first ever coin. This market comes in existence from bitcoin and its brand value is still intact as it has a major pie of total investments of this market. There is no requirement to re-brand it.

Do you think Bitcoin needs some Rebranding?

Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer's perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer's needs.

First off, the name is a bit confusing? - Most people see the name and associate it with some physical coin. The media is also not helping with this

perception, because with every article about Bitcoin, pictures are shown of physical Casascius bitcoins.

The other aspect of Bitcoin that can be rebranded is it's bad reputation that has been built up and shilled up ..over years.

Every company gets to a point where they need to re-think their original goals and future plans... Why not Bitcoin? We have come a long way

since 2009 and making small changes will help us to take this into a new future, without the baggage of the past.

What would the pro's and cons of this be, and also the impact?

Let's discuss 

You just can't rebrand Bitcoin because it would require consensus where majority is agree with your "rebranding" idea. Even if majority agree, that would make confusion, community-split and maybe chain-split just because your idea.

I don't think that there is a need to re-brand Bitcoin because it does not make any difference as they will still works the same way.