I'm really looking forward to the app. It will be nice to see how my health data evolves over the years when I do sports or not. The transmission of portable health gadget data will certainly help to look at the statistics and hopefully do more for my health:-)
I do agree with the portability part, accessibility is one of the characteristics of a good brand, take a look at the world today, times are changing before it was newspaper, now we have online articles which everyone can access with ease, the bulky part of brand building is been ditched and portable devices are been embraced by the new era, hence the need for such devices