many Varanida-like platforms, almost all offer lucrative services to publishers, advertisers, and other actors.
For Varanida, what specific services are offered to compete?
There are indeed interesting initiatives in this space; but the market is so huge (look at the off-chain companies in the ads publishing industry) that the true differentiator will be team's execution and vision.
We are offering several advantages to all stakeholders that we are describing our WP (
https://www.varanida.com/whitepaper.pdf).
To name just a few:
- advertisers: can build apps on top of our protocol and pay less their ads if their ads quality score is high
- publishers: can run nodes to allow them faster ads delivery and get rewarded by the network
- users: rewarded for their attention, their data and also for voting for quality of ads & content