WTF , why this pump
who knows the answer?
My guess is this is only the beginning because this coin is now on the Japanese market and fully adopted by multiple brands. I once hold 10 million NEM coins and then sold them without making any money from them. I would be now a millionaire if I had kept them because it was adopted by the Japanese.
Now, this coin is more interesting to them because a Japanese team is developing the coin. And furthermore, it's on 2 Japanese exchanges. I really believe this coin is going to go much higher than the current price.
Only a few coins are traded on these exchanges and the Japanese buy this coin with mostly fiat. Bittrex is just following the market over there, despite that the exchange with BTC is much smaller.