This coin is going to lower all alt coin prices by 25%.
SELL SELL SELL any alt coins that you own.
This coin will be a flash in the pan. Its short success will just spawn other crap celebrity coins. It may seem fantastic now, but wait until there's a celebrity coin released on a daily basis. This is purely novelty. Nothing more. Coin mining is not mainstream. The trap would be in thinking this is taking coin mining mainstream. It's not. It's just getting the pumpers and dumpers excited. In the rare event it does become mainstream, you won't be able to move for the celebrity endorsed coins.
Throw as many mhash you can at it from launch, then dump it as soon as it hits an exchange. Worthless media-hyped drivel.