A good step to not impose something that is difficult to achieve, I strongly agree with the way you do it and hopefully this project will reach a hard cap.

We are developing a platform to manage the advertising campaign.
We already thought to change the concept. We may have to drop some components. And release these components after developing the platform.

it seems like the hardcap from LeadRex isn't too much, unlike other ICO, hardcap can be more than 20 million USD,
I'm sure with this, LeadRex can reach hardcap easily

We are left quite a bit.
We do not need 20 million. We collect money only for the development of the platform. After that, our team plans to develop the project at the expense of the profits. Now businessmen, state-owned companies and private investors have invested in us. This money is enough to release a product and run an advertisement.

Projects do not collect 20 million. 80% of this number is not true.
But if you want we can draw 20 million)))

Our team is developing a full-cycle platform in the field of advertising and lead generation. When we release the platform it will be a universal tool! Something else no longer needs to be used.
For advertising there is LeadRex!

The project economy is very complicated.
We are planning to give webmasters the opportunity to earn with us.
Everyone will be able to place their product in our marketplace.

You are right.
in 2018 it is very difficult for every project to reach hardcap. we hope this project can reach hardcap with the time set

the most important thing for the softcap is that it has made everything a bit more relieved because then the results will definitely be accepted even a little, hoping that later this project will be better than others.

Congratulation on finish project. I have few question. So according this bounty finished ,too. I saw in google document calculation going so good and very well. Also want ask about price , 1 ETH was 2000 LDX, but that was in time when ETH was 600$, in this moment 3x lower, so according that maybe you change price of 1 LDX?

Once LDX hands on trading platforms it will be market which will decides its value. It doesn't matter what are initial price you can set any but can't fix in market. I also different people are quoting different prices but it has less importance as I mentioned. Talking about potential that is huge and in long term can be expected for token to see gaining value.