nice

They wouldn't if the fees were higher than the transaction.

Microtransactions is a broad term , it can mean anything from pennies to things as high as about $9.99.  For games like the ones zynga is offering bitcoin on a lot of the items you can buy are like 99cents  1.99  2.99 etc etc

Fantastic news, now we need more companies to follow suit.

 

Yes Overstock and Zynga so far and got to think it will start to snowball at some point. 

I fully agree with you that business should go "full BTC" by actually having a wallet. But let's not forget that any business that begins to accept BTC, no matter how they process it on their end, is good for BTC in general.

Besides, from a business perspective, if you don't want to play with BTC's market swings, converting to $ as a transaction comes through makes sense.

nice news and cool video. very smooth transaction.

some infos about the company:

Revenue                     IncreaseUS$1.14 billion (2011)[2]
Operating income    DecreaseUS$-406 million (2011)[2]
Net income            DecreaseUS$-404 million (2011)[2]
Total assets           IncreaseUS$2.517 billion (2011)[2]
Total equity           IncreaseUS$1.75 billion (2011)[2]
Employees            2,846 (Dec 2011)[2]
Website                  company.zynga.com
 

 
Alexa rank    Decrease 2,123 (November 2013)[3]

Users             240 million monthly active users, 15.1 million daily active

if true this is the wordpress of 2014.

This is a big news

So since i'm european zynga should accept my euro and not convert them in dollars? They should also accept pound sterling without converting them? Accepting the other hundreds currencies without converting them? And what would they be supposed to do with bitcoin? Pay taxes? Pay salaries?

More good news I see. More and more bigger companies are noticing and investing/accepting Bitcoin. Great news.