Aside from the free PR, this seems like a bigger monetary win for Coinbase since they are the ones processing the bitcoin transactions, right?

depends what payment plan they are going in.  coinbase has a 1% flat rate plan so that would be like $1,240 they made in a day, but they also offer 0% fees on the first $1million dollars worth of transactions with that plan, so in that would most likely mean they didn't make any money today from overstock.

also i remember overstock saying they paid 2% on credit card transactions so if they are using coinbase's 1% payment plan then i believe that means both any money coinbase makes is also the same amount in extra savings overstock gets,  so its pretty equal on whos benefitting more.

still a step in the right direction for getting more adoption. quite a few things need to change for bitcoin to be a realistic day to day means for shopping, but we certainly keep moving closer to closer to that day.

I do I like it LOL

BTC guys, just gotta keep spending it and at some point they'll HAVE to take us seriously! lol

As another user said, I have no clue if they even had a target, but this should go some ways into showing other businesses that BTC is a viable payment option that's worth implementing.

Update from the twitters CEO

Patrick M. Byrne ‏@OverstockCEO 11m

#Bitcoin's first full day on @overstock.com was a huge success: 840 orders, $130,000 in sales. Almost all new customers. #stunned

ya it sounds like they got a bunch of new customers!

Nice, paving the way for the future