Promoting Dash now for"normal consumers"is a complete waste of time and money,it's not the right time yet to go out and think that normal consumers will buy it,there is no place to buy something with Dash,there is just no market yet,merchant adoption is the first step that should be done,then you have a market where people can buy stuff with Dash.
In general it's very hard and stupid to throw any money in marketing right know for the people outside the Crypto market and expect that the normal people will buy any cryptocoin.
I think it's better to spend the funds to actively contact/vistit big company's like overstock,Tiger Direct,Bitcoin ATM makers to explain what Dash is and how easily they can accept/implement it because it's based on Bitcoin.Also they can setup masternode's with the coins they get from the people that buy stuff,they can earn intrest on what they earn with sale's,now they have to convert the Bitcoins to $,for Dash it means price rise and a bigger budget for development,it's 1 very big plus Dash has!Also mobile wallets needs to be inplace before you go out and spread the worth"buy Dash now".The technical side of Dash keeps on improving and in my eye's almost no other Cryptocoin can compete on that level and i thank Evan and his team for that,you are incredible!
Get company's accept Dash as payment first and give them the right tools to do so,also the consumer needs tools(mobile app)before you do any serious marketing for the everyday user of money.
All your points are valid, only it's sort of the "which came first, the chicken or the egg" syndrome. In my opinion, we have to attack it from all fronts at the same time. Joe Public isn't going to spend a lot of time learning how all this works. Instead, he has to be told about it over and over, then see it in stores, become curious. What's in it for him? Really? Interesting.... maybe I'll try downloading the wallet.
And in the meantime, we start with the merchants as well. Maybe by directing people in the Tourist trade to accept it so they can make more sales to people who don't want to deal with exchanging their fiat currency. I don't know, my point is, we have to do the shotgun approach. Everyone at once.
