I know the PoS phase is going to start, but does this mean that the PoW will end? if so, when is this going to happen and what are going to be the market effects?
yes eventually pow will end because eth is a must to switch to pos.. When the time have come.. every transaction (in each block) is going to be 3x faster, which means every dapps is going to be mined very fast. For example: one problem for gambling dapps right now is we have to wait for 1minutes or so to get the result, but when pos is happening it will just take seconds to get results. Additionally, of course there is more benefits in other aspects (for ex: security)
For market effects, in my personal opinions it will be a huge stepping stone for eth. When it is going to be happen? i guess no one can ever give you a specific date... but it will happen within a year.