. . . they are not british by origin and didnt really answer my question;
Nor am I, but I will try to answer anyway. Basically, what 'true' said above. From what I've read, you can't OC them an higher, and usually even less because of the VRM temps which are reportedly worse than stock. So don't go by the GPU temp reduction alone.
I got about 25mhz more than I could with stock cooling, but yes, the VRM temps are the limiting factor. (On the 1GB 6950s, VRM cooling is sub-par anyway and was likely also limiting with the stock cooler.) If I got fabbed a massive copper heatsink that fit under the aftermarket cooler I could probably get a little more out of it.
Water would likely run you cooler, so long as you could also cool the VRMs.