The best option with the current state of the market is to HOLD and not to sell your Bitcoins. No body wants to sell at this moment since more often than not, it is not going to give them any profits, worse, they will lose some money if they do.
And what about miners who can not pay electricity bills? Or traders on stock exchanges, it's their bread - to trade on the difference between buying and selling assets. Also, if you want to invest a project that is very interested you, then you will have to say goodbye to your bitcoins and transfer them to the project's account or sell them for example for the ethereum.
