The buyers and the sellers interact with each other via the smart-contract (the blockchain) and not Storeplex personally. We will only involve ourselves when disputes arise.
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Can you describe some of the features that marketplace will have for buyers and sellers?
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Buyers can purchase a variety of products and receive 3% cashback on all purchases made using PLEX tokens and sellers can use PLEX tokens to upgrade their account in addition to the extremely low fees.
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Also, if you can tell whether buyers and sellers will place
 orders directly to each other or on the storeplex?
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The orders are placed on the Storeplex marketplace where they are then despatched/fulfilled by the seller.
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So, if there is any dispute between the buyers and sellers, how is that going to be resolved?
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Dispute as in if the buyer is not satisfied with the quality of the product!
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If a dispute arises, the funds in the smart-contract are sent to an escrow address where Storeplex are able to arbitrate over the issue and disperse funds appropriately.
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If the buyer has to send back the product, will he/ she bear the freight charges?

Can we have the whitepaper please?

If the return is the fault of the seller (i.e. inaccurate description, wrong product etc.) then the seller will be expected to compensate the buyer for return shipping costs. If they fail to do so, Storeplex will reimburse the buyer and limit the seller’s account until repayment has been made. The debt will be burdened on to Storeplex and not the buyer.

Yeah i got the point. But dont you think, storeplex should keep some security amount from the sellers before they are allowed to list their products?

Way 1: Opted by those who need more participants may be because they dont believe that enough sales will come
Way 2: Developers have faith in their product and know that they will reach their targets. They want to give benefits of good value to the people who joined earlier. This speaks about their own faith in the product.

Yeah that is also true. Anyways if the seller is not willing to pay the freight charges, the buyer may not return it as still the money is with the storeplex and not given to seller. So, i see no issues.

I guess not all the products are cheaper. There might be some rare products which can be found online and they will be costly eg antiques.

Is it possible to mine your coins?

We have methods to collect the debt from sellers, so none of this burden will be on the buyers.