This particular item is anti-bitcoin and the entire new series so far looks incredibly ugly compared to the original sbss.
Good to know someone else took time to watch that promotional video. That they also sell ready-to-eat meals and ammunition (ahem, "lead bullion") speaks volumes about their targeted demographic.
Yes their target market is "preppers". Those kind of folks don't believe in currencies that require PC and internet, they want gold and silver coins in the hand so they can survive if "shit hits the fan".