And why this project providing e-commerce services should be interesting to me as a consumer of services? I try to understand all the advantages of this for myself.
Do you consider yourself as the ultimate consumer or as a partner who wants to cooperate with this? This is an important question
Is there any difference, I just want to understand what exactly are the advantages of this platform and decide for myself whether to pay attention to it.
If you ask questions, then you have already paid your attention to this

The key features are the use of the decentralized method.
Well, suppose it's good. And what exactly is good in this. So why does decentralization give me certain advantages that I can not get using traditional methods?
Well, as the project team says, the key factor is the organizational structure of this. The traditional method is of interest only for the campaigns themselves, as a service provider. That is, these methods have clear boundaries.