Like in the broader retail economy,
Merchants are curators of Brands. (eg. Sephora curates more than 300+ brands in their 1200+ stores)
Brands can elect to operate as Merchants in ASTRA as well. (eg. Nike operates its own ecommerce site
and stores. Nike also sells through other retailers like Footlocker or Champs.) The Merchant layer allows
retailers from outside the industry to participate in social selling by activating dormant influencers
customers and inviting Brands they already do business with. While this layer can be disintermediated,
Gemstra believes that the consumer economy will continue to value curation by Merchants.

ASTRA decentralizes the social selling model by ascribing ownership and management of data to the
appropriate actor. A system of smart contracts governs all transactions within the ecosystem. User
wallets govern access rights to data for actors in the ecosystem.

The Merchant role in ASTRA mimics that of a traditional retailer in the broader retail market. Brands
are typically not good at interfacing with customers, managing per-order logistics, and
merchandising beyond their own catalog. Gemstra welcomes retailers from the broader retail
economy to social selling as Merchants. Merchants curate products from Brands and interface with
Sellers and their customers. Each Merchant hosts its own independent network (“Genealogy”) of
Sellers. Sellers and Brands have access to different Genealogies in an open ecosystem.

This is one of the many projects regarding online sales. It is no longer a secret if in this era and in the future the business in the field of buying and selling is very tempting. With so many projects implementing innovations in this field, I also feel confident to invest here. Just imagine, to buy an item that might be trivial, but if it has a very expensive value, a woman is willing to spend hundreds of thousands of dollars just to buy a bag. Of course, the market cap in terms of buying and selling is very large.

The Seller’s network is a team who have worked together to unlock achievements defined by the compensation plan (defined via ASTRA: Merchant) or through the
Reward System (See GMS TOKENS below). Sellers prefer to maintain consistency. Should a
Merchant or Brand underperform or be at risk, Sellers mitigate risk by being able to join another
Merchant or Brand at will.

Gemstra’s blockchain ecosystem provides a self-governing model that promotes fair behavior by all
the actors. Merchants must do right by Brands and Sellers. Brands must do right by Merchants and
Sellers. Sellers must do right by Merchants and Brands. There is no centralization of power or total
leverage - thus producing a true commonwealth social selling economy.

ASTRA will use two decentralization platforms. Gemstra will host smart contracts on the Ethereum
blockchain using ERC20 standard and store data objects using Interplanetary File System (IPFS). GMS
Token is an ERC20 token for ASTRA.

 It requires the Brand to operate its own software - which
was expensive, fragmented, and complex. So, the Brand would either develop a custom solution or
outsource the software to an external platform. With ASTRA, an economy of Merchants can exist across
many platforms to connect Brands and Sellers.

Really good project and qualify team. Everybody have to trust this platform. the person who trust will not falsify, i think.

The GMS Token is the utility token that provides default exchange/store of value and incentivizes social
selling aspects of ASTRA. Goods in ASTRA will always be cheaper when paid with GMS than with ETH or
Dai. ASTRA constantly accrues transactions fees from ETH or Dai denominated transactions. A Reward
System provides value to ASTRA users in the form of GMS Tokens.