This news has been long. you may just find out now. even samsung has taken part in investing an ICO one of crypto currency. namely Unibright (UBT)
even join other large companies as shown in the attachment I attached below
i don't know about this particular one but most of these ICOs are just listing big names without any real partnership or anything behind them. this is an advertising technique they are using to pretend they are legit so that they can raise more money before running away.