For me it's a little confusing how much the market of loyalty programs is developed. Does it really enjoy such popularity among the mass consumer?
Here there are ambiguous opinions among many. Many users are interested in this, but do not use it because there are a lot of such programs for different companies, because of this, it becomes unprofitable to use similar programs.
Oh, yes, I understand what you mean. The user has a lot of loyalty points, but they are all distributed among a huge number of campaigns and these glasses become ineffective. Therefore, the user's interest in such programs is small.
